Case Study: AMD Website Relaunch
AMD (Advanced Micro Devices), a Fortune 500 technology company with over $4 billion in annual revenue, is poised to reverse years of declining market share and revenue with the launch of a revolutionary new product line under the leadership of a visionary CEO. Coinciding with the product launch, AMD’s Senior Vice President of Marketing embarked on an ambitious relaunch of their main corporate website which was seeing over 10 million monthly visitors. The relaunch would require a transition to a new platform (Drupal) as well as re-imagining the user experience to shift focus away from AMD’s product lineup and towards the users' customer journeys.
The New AMD.com
• Streamlined information architecture and navigation
• Containerized, modular design structure
• Content-driven UX aligned with users' journeys
Collaborating with AMD's in-house creative studio, technology team, and various business unit stakeholders, we developed a new Information Architecture, Navigation, UI, Containerized Design Structure, and overall Content Strategy based on Foresee user data and analysis of website users's journeys.
Content Strategy, Information Architecture, User Experience (UX), User Interaction (UI)
User sentiment after 2 weeks post-launch included measured improvements in Look and Feel, Product Information, Company Recommendation, and Products Recommendation.